Great stories are not born, they’re made. The Messages that Matter positioning workshop gives marketing professionals the knowledge and tools they need to craft a great story – one that matters to their market.
You’ll learn a proven business process for positioning, developed by Messages that Matter and taught to hundreds of marketers in B2B software and technology companies world-wide.
Using our process you’ll develop a positioning statement that asserts the single most compelling benefit that addresses your target audience’s number one problem. Your unique positioning statement will set you clearly apart from your competition.
The message strategy you build using what you’ve learned will strongly support your claim to that unique position – piquing your audience’s interest and making them want to know more. You’ll tell a story that’s compelling because it’s important, believable and true.
Best of all, your entire company will be on board. The process involves all of the relevant stakeholders, and fosters consensus about your message to the market. With complete buy-in from sales, marketing and management, they’ll use your message strategies properly and consistently.
Your great story won’t materialize out of thin air. Take one last look at that old me-too positioning and scattered messaging that doesn’t quite resonate with your audience. Put it in a folder marked “Before.” Enter a new era of storytelling “After” Messages that Matter.